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Politický marketing v ČR: komparace využití politického marketingu na komunální a senátní úrovni v roce 2014 / Political marketing in the Czech Republic: comparison of application of political marketing on municipal and senate elections in 2014

The submitted thesis "Political marketing in the Czech Republic: comparison of application of political marketing on municipal and senate elections in 2014 " concentrates on the analysis of application of political marketing on municipal and senate election campaigns in 2014. The thesis analyses in detail the tools that were used in campaigns. The first chapter defines the theory and origins of political marketing. The second chapter concentrates on tools, strategies and new ways of using political marketing. The third chapter introduces the term permanent campaign and its effects on growing professionalism in election campaigns. In the fourth chapter author presents researched political subjects and the last chapter analyses the election campaigns.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192706
Date January 2013
CreatorsMazurová, Sonja
ContributorsDvořáková, Vladimíra, Müller, Karel
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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