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Influences of sensation seeking, perceived message sensation value, and fear appeals on effectiveness of anti-smoking public service announcement messages /

Thesis (Ph. D.)--University of Missouri-Columbia, 2003. / Typescript. Vita. Includes bibliographical references (leaves 132-141). Also available on the Internet.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/55139556
Date January 2003
CreatorsChoi, Youjin,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
TypeElectronic books.
Sourcefree to MU campus, to others for purchase

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