The thesis propounded below is based upon a presumption that one of the significant means of socialization is mass media. It represents a source of information since an early age of a child, constitute the models of a socially acceptable behaviour and depict the values and norms that are applicable to the society. In continuation to the ambiguous character of socialization, on one hand allowing an individual to integrate fully into the society, on the other hand, however, producing the present inequalities, the author enquires into the way how villains are portrayed in television cartoons, that is, those who violate these commonly accepted norms. In the theoretical part of the thesis the author builds predominantly on the sociological reflections of the character of the modern society, the character of socialization and social norms. In the chapters dealing with the socialization potential of media she employs primarily the modelling theory that stems from the more universal social learning theory. In the empirical part the author, using qualitative research, tries to describe how villains are portrayed in television cartoons and besides other statements, she proves that their world has a strictly dichotomic and exclude character. One of the outcomes of the thesis is a typology of villains who can...
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:311113 |
| Date | January 2012 |
| Creators | Švarcová, Alžběta |
| Contributors | Jirák, Jan, Wolák, Radim |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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