This diploma thesis consists of two integrated substructures. The theoretical one provides an introduction to classical and current marketing theories - focused on the service marketing. The practical one aims to analyze and fix marketing-related problems in a company, which manages the central heating system in Brno.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:221683 |
| Date | January 2008 |
| Creators | Zabloudil, Ivo |
| Contributors | Šroubek, Martin, Petráš, Jiří |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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