The thesis deals with a marketing stratégy inovation focusing on community event „Day of Princesses“. Theoretical part defines terms related to organizing non-profit organization, marketing and marketing strategies. Further, it decribes marketing analyzes which are assembled in the second part of this work. Final section of the thesis is develoted to own resolution proposals, which should lead to improvement of current situation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:319195 |
| Date | January 2017 |
| Creators | Hrazdírová, Natálie |
| Contributors | Huněk, Filip, Novák, Petr |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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