Shu Yin Man. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2002. / Includes bibliographical references (leaves 70-75). / Abstracts in English and Chinese. / ACKNOWLEDGEMENTS / ABSTRACT / LIST OF ILLUSTRATIONS / LIST OF TABLES / Chapter CHAPTER I --- INTRODUCTION / Chapter 1.0 --- Overview --- p.1 / Chapter 1.1 --- Background --- p.1 / Chapter 1.2 --- The Research Objective --- p.4 / Chapter 1.3 --- The Conceptual Model --- p.4 / Chapter 1.4 --- Significance of This Study --- p.5 / Chapter 1.5 --- Outline of This Paper --- p.7 / Chapter CHAPTER II --- REVIEW OF THE LITERATURE / Chapter 2.0 --- Overview --- p.8 / Chapter 2.1 --- Review of Relevant Past Studies --- p.8 / Chapter 2.2 --- The Conceptual Framework --- p.9 / Chapter 2.2.1 --- The more contemporary view of attitude model --- p.9 / Chapter 2.2.2 --- Rational appeals for reducing risk that consumers perceive --- p.12 / Chapter 2.2.3 --- Emotional appeals for changing consumer's feelings towards an attitude object --- p.14 / Chapter 2.3 --- The Conceptual Model --- p.15 / Chapter 2.4 --- The Causal Relations Among Constructs and Hypothesis --- p.18 / Chapter 2.4.1 --- "The Causal Relations between Information, Feelings and Beliefs" --- p.18 / Chapter 2.4.2 --- "The Causal Relations between Feelings, Beliefs and Attitude towards the service performed by disabled service staff" --- p.20 / Chapter 2.4.3 --- The Causal Relations between Attitude towards the service performed by disabled service staff and the Intention to use such service --- p.22 / Chapter 2.4.4 --- The moderating effect of types of Job --- p.23 / Chapter 2.5 --- Summary --- p.25 / Chapter CHAPTER III --- RESEARCH DESIGN AND METHODOLOGY / Chapter 3.0 --- Overview --- p.26 / Chapter 3.1 --- The Research Design --- p.26 / Chapter 3.2 --- The Sample and Sampling Procedure --- p.27 / Chapter 3.3 --- Data Collection Procedures --- p.28 / Chapter 3.4 --- Manipulations --- p.30 / Chapter 3.5 --- Operationalization of Constructs --- p.31 / Chapter 3.6 --- Data Analysis --- p.34 / Chapter 3.6.1 --- Manipulation Checks --- p.34 / Chapter 3.6.2 --- MANOVA analysis --- p.35 / Chapter 3.6.3 --- MANOVA by Structural Equation Modeling --- p.36 / Chapter 3.7 --- Research Activities --- p.37 / Chapter 3.7.1 --- Focus Group Interview --- p.37 / Chapter 3.7.2 --- Pretest --- p.38 / Chapter 3.7.3 --- The Main Study --- p.39 / Chapter 3.8 --- Summary --- p.39 / Chapter CHAPTER IV --- ANALYSIS AND RESULTS / Chapter 4.0 --- Overview --- p.40 / Chapter 4.1 --- Manipulation Checks --- p.40 / Chapter 4.2 --- MANOVA analysis --- p.41 / Chapter 4.3 --- MANOVA by Structural Equation Modeling --- p.46 / Chapter 4.3.1 --- The Original Conceptual Model --- p.46 / Chapter 4.3.2 --- Structural Equation Model Results --- p.49 / Chapter 4.3.3 --- The Modified Conceptual Model --- p.51 / Chapter 4.3.4 --- Structural Equation Model Results --- p.54 / Chapter 4.4 --- Discussion --- p.59 / Chapter 4.5 --- Summary --- p.60 / Chapter CHAPTER V --- CONCLUSION / Chapter 5.0 --- Overview --- p.61 / Chapter 5.1 --- Summary of the Research --- p.61 / Chapter 5.2 --- Contributions of the Study --- p.62 / Chapter 5.2.1 --- Theoretical Contributions --- p.62 / Chapter 5.2.2 --- Managerial Implications --- p.64 / Chapter 5.3 --- Limitations of the Study --- p.66 / Chapter 5.4 --- Directions for Future Research --- p.67 / Chapter 5.5 --- Summary --- p.68 / REFERENCE(S) --- p.70 / APPENDIX(ES) --- p.76
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_323814 |
| Date | January 2002 |
| Contributors | Shu, Yin Man., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English, Chinese |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, 94 leaves : ill. ; 30 cm. |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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