Research to date discovered two gaps restricts the existing service innovation theories from full support for SMEs - who also require good service innovation theory to innovate and to survive in the fast-pacing market - which are: goods-thinking-based service innovation logic and incomprehensible service innovation theory for SMEs. In this research, we share and enhance the vision of system thinking researchers - interaction plays the very basis and important role in service value creating and delivering - as our theory foundation. Founding on this interaction-centric notion, we propose an easy-to-adapt service innovation methodology which suggests that SMEs could do service innovation by adjusting business interactions, and justify it with a comprehensive model evaluated by simulation techniques and a prototype supporting information system mechanism to provide support for SME users. Last but not the least, at the end of this research, we re-examine the system thinking framework with our discoveries, and signaled a possible adjusting direction of the framework for more value-oriented purposes. From the practical view, we identify a way to extend the current system thinking theory to a practical model for real world SME’s service innovation purposes. For the academic research, our interaction-centric service innovation methodology is believed to enhance the to-date system thinking theories. In addition, we also identify several future possibilities for academic researchers in this field to discover.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0099356018 |
| Creators | 許岫天 |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 英文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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