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Analýza spokojenosti zákazníků a návrhy na zvýšení její úrovně / Customer Satisfaction Analysis and Proposals for its Improvement

The diploma thesis deals with customers’ satisfaction analysis with service quality focus on financial services. Based on the theoretical knowledge about customer satisfaction and methods of service quality research, the aim of this diploma thesis is to analyze current level of customer satisfaction with service quality in the selected company and to recommend possible proposals for its improvement.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223151
Date January 2011
CreatorsMatejková, Monika
ContributorsLihotský, Ivan, Chalupský, Vladimír
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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