The Master’s thesis deals with processing of a business plan for establishing a family guesthouse. In the first chapter of this thesis are defined theoretical foundations for starting a business, describes the structure and essentials of a business plan and analytical methods and tools. The second chapter analyzes external and internal environment, including the primary marketing research, on the basis of which the complete business plan of the family pension is elaborated in the third chapter.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:319190 |
| Date | January 2017 |
| Creators | Kytlicová, Leona |
| Contributors | OSVČ, Miroslav Hubačka,, Bumberová, Veronika |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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