This essay will look into the relationship between an organization’s external crisis communication, in this case Swedbank’s communication, and the media’s use of for example agenda setting. The chosen organization is Swedbank because they have long been a target of the Swedish media. This relates to allegations that Swedbank was involved in money laundering. Two press releases on two different topics were used in the study. The topics will be discussed further down in the abstract. Some of the media channels used in this essay were Aftonbladet and Expressen, which have a wide spread in the Swedish society and are known for publishing scandalous content. Other media channels that were examined are Dagens industri, Affärsvärlden and Realtid, which are more of business papers than newspapers. Despite the fact that Dagens industri occasionally publishes articles that are similar to those published by Aftonbladet and Expressen. SVT nyheter and Dagens nyheter were selected to represent a more typical newsreader. The following questions are investigated in the essay: What are the differences between the information that the organization, in this case Swedbank, sends out versus what the different media channels report in their articles? What aspects of the organization’s crisis communication will the media focus on? The analysis investigated two different topics that had been covered in various ways by the media. The first topic was about how Swedbank admits that they had a flaw in their approach to dealing with risks of money laundering. The second topic was about Swedbank’s decision not to press charges against their former CEO. Overall the analysis found that the more business oriented media channels, Affärsvärlden, Realtid and Dagens industri, published nearly indentical information about the first topic as Swedbank. Although Realtid and Dagens industri were more critical of the second topic in their articles. Because Aftonbladet and Expressen wrote a large part about Swedbank’s former CEO, it can be seen as they wrote scandalously about the first topic. Expressen did not publish an article on the second topic, but Aftonbladet did and they focused on a more scandalous angle on the topic. Both Dagens nyheter and SVT nyheter reported information that was nearly identical to Swedbank’s press release. The conclusion of this essay is that the media will use an organization’s crisis communication if it’s interesting for their readers. Otherwise, the media channel will write what they believe will be most interesting to their readers.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-185582 |
| Date | January 2021 |
| Creators | Strandberg, Josefine |
| Publisher | Umeå universitet, Institutionen för kultur- och medievetenskaper |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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