by Chung Wai Yin, Jessie. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.v / LIST OF FIGURES --- p.viii / ACKNOWLEDGEMENTS --- p.ix / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Chapter 1.1 --- History of the Hong Kong Container Port X / Chapter 1.2 --- Present Operations in the Port --- p.3 / Chapter 1.3 --- Future Expansion --- p.6 / Chapter 1.4 --- Regional and Local Competition --- p.8 / Chapter CHAPTER II --- RESEARCH OBJECTIVES AND METHODOLOGY --- p.13 / Chapter 2.1 --- Background and Overview --- p.13 / Chapter 2.2 --- Research Objectives --- p.15 / Chapter 2.3 --- The Belief --- p.16 / Chapter 2.4 --- Significance of the Research --- p.18 / Chapter 2.5 --- Research Methodology --- p.18 / Chapter 2.5.1 --- Personal Interviews --- p.19 / Chapter 2.5.2 --- Literature Survey --- p.20 / Chapter CHAPTER III --- LITERATURE SURVEY --- p.22 / Chapter 3.1 --- Terminal Capacity --- p.22 / Chapter 3.2 --- Huge Rise in Future Throughput --- p.23 / Chapter 3.3 --- Handling Efficiency --- p.25 / Chapter 3.4 --- Tariff --- p.26 / Chapter 3. 5 --- New Threats --- p.27 / Chapter 3.6 --- Consolidated Bibliography --- p.28 / Chapter CHAPTER IV --- PRESENT MARKETING STRATEGIES --- p.30 / Chapter 4.1 --- "Mission, Goals and Objectives" --- p.30 / Chapter 4 .2 --- Strategic Plan --- p.31 / Chapter 4.3 --- Marketing Strategy Review --- p.32 / Chapter 4.3.1 --- Service Quality --- p.32 / Chapter 4.3.2 --- Tariff Policy --- p.37 / Chapter 4.3.3 --- Market Share --- p.39 / Chapter 4.3.4 --- Customer Relationship --- p.41 / Chapter 4.3.5 --- Other Business Opportunities --- p.44 / Chapter 4.3.6 --- Company Image --- p.45 / Chapter CHAPTER V --- SUMMARY OF PRINCIPAL FINDINGS --- p.46 / Chapter 5.1 --- Research Results and Analysis --- p.46 / Chapter 5.2 --- Marketing Objectives --- p.47 / Chapter 5.3 --- Maintain Existing Customers and Marketing Share --- p.50 / Chapter 5.4 --- Evaluate Existing customer Base --- p.51 / Chapter 5.5 --- Increase Yard Capacity --- p.52 / Chapter 5.6 --- information Technology --- p.54 / Chapter 5 .7 --- Competitive Pricing --- p.56 / Chapter 5.8 --- Cost Strategy --- p.58 / Chapter CHAPTER VI --- CONCLUSIONS AND IMPLICATIONS --- p.59 / Chapter 6.1 --- Control --- p.59 / Chapter 6.2 --- Uncertainties --- p.60 / APPENDICES / Chapter A. --- LIST OF INTERVIEWEES (SHIPPING LINES) --- p.A1 / Chapter B. --- LIST OF INTERVIEWEES (MTL PERSONNEL) --- p.A2 / Chapter C. --- NOTES AND MAJOR ASSUMPTIONS --- p.A3 / GRAPH A HK THROUGHPUT AND GROSS DOMESTIC PRODUCT --- p.A5 / GRAPH B REGRESSION ANALYSIS ON HK GROSS DOMESTIC PRODUCT AND THROUGHPUT --- p.A6 / TABLE A HK GROSS DOMESTIC PRODUCT FORECAST --- p.A7 / TABLE B THROUGHPUT HANDLED IN HONG KONG --- p.A8 / Chapter D. --- PERFORMANCE INDICATORS --- p.A9 / Chapter E. --- CUSTOMER LINES --- p.A10
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318895 |
| Date | January 1992 |
| Contributors | Chung, Wai Yin Jessie., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, ix, 62, [10] leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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