The aim of the thesis is to evaluate the possibility of extension of the product Prague Old Timer on the Prague souvenir market and suggest with the theoretical knowledge a strategy which will contribute to the most efficient expansion. This work analyzes the Prague souvenir market and evaluates the factors that caused the current situation when there are few Czech souvenirs shops. The part dedicated to the product Prague Old Timer describes the main risk related to the expansion and a base on the research determining the optimal price for the final customers
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:199033 |
| Date | January 2012 |
| Creators | Hřebout, Martin |
| Contributors | Filipová, Alena, Krajíček, Tomáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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