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Efektivita komunikace v místě prodeje / Communication Effectiveness at Point of Sale

This master thesis deals with possibilities for addressing customers at point of sale. Its objective is to apply current theoretical approaches to the field of research in order to design a concrete solution for increase of communication effectiveness of dermo-cosmetics products at pharmacies.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75348
Date January 2010
CreatorsKurzawa, Ondřej
ContributorsKarlíček, Miroslav, Jesenský, Daniel
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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