Apart from the theoretical information overview available today on the issue of sustainable development, business innovation and a healthy lifestyle, you can find a practical part in an diploma thesis. In the first half of the practical section there is an overview of activities of some Czech and foreign retailers and consumer organizations towards sustainability. In the second half there is a project designed for a specific shopping center in Budweis. The project is supported by an online marketing research and its task is to design consultancy and information center. It will be located precisely in shopping center in Budweis and will serve its customers as a place where customers will be able not only to obtain information on sustainable development, but also take the opportunity to learn in this field.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:79840 |
| Date | January 2010 |
| Creators | DOUŠOVÁ, Lucie |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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