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Factors that attract customers to the Mall at Reds in Centurion

M. Tech. Business Administration / The purpose of this study is to profile the suburban mall shopper in terms of their demographic profile characteristics and to gain an understanding of the factors that mall managers employ to attract these shoppers to their suburbian shopping malls as well as the influence these factors may have on their consumer behaviour.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1001909
Date January 2015
CreatorsAtwaru, Yakeen Mooniraj.
Source SetsSouth African National ETD Portal
LanguageEnglish
Detected LanguageEnglish
TypeText
Formatpdf

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