Diploma thesis is focused on the behavior of the visitors of the Shopping Center Géčko. In the theoretical part, there are explained the basic terms from the domain of customer behavior and there is also the specification of shopping centers. The practical part contains quantitative research. The main purpose of this thesis is to propose recommendations for the management of the shopping center based on the results of the questionnaire.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:376313 |
| Date | January 2018 |
| Creators | POPELOVÁ, Renata |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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