The topic of thesis is "The attitudes and buying behavior of customers of a shopping center." The aim of this work was to evaluate the attitudes and buying behavior of customers, specifically in the Business Centre Čtyři Dvory in České Budějovice, which conducted a questionnaire survey. At the same time also set targets for evaluation in this shopping center, depending on gender and determine whether they are in the center of satisfied customers buying From the perspective of a range of products and services offered. Currently, traders and developers play an increasingly difficult market rival battle for customers, so it is important to offer customers in the centers of the various alternatives both here to spend their leisure time to the management of these centers attract more visitors. It is therefore necessary to know what the customer when buying most affects what range of services or favors, as they are exposed interior of the shopping centers and the like. These factors may play a key role in ensuring the popularity centers and higher customer satisfaction.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:126565 |
| Date | January 2012 |
| Creators | HOLEČKOVÁ, Michaela |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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