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O mercado org?nico de BH: um estudo de caso das feiras org?nicas municipais / The BH organic market: a case study of the municipal organic fairs

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Previous issue date: 2016-12-02 / From the year of 2002 eight (8) organic fairs were installed, in three regions of the city of Belo Horizonte - MG. The objective of the work is to survey the history, characteristics, the profile of family farmers / marketers and the profile of consumers and possible consumers of these fairs. It also seeks to analyze the difficulties for expansion in the production and marketing of the studied fairs. The study based on observations during the fairs and interviews using semi-structured questionnaires. There were 214 interviews with the attendees of the eight fairs. In addition to the questionnaire applied to consumers, five interviews were conducted with family farmers using another questionnaire and an interview with the supervisor of the Belo Horizonte City Hall. The results of the survey point to the existence of eight organic fairs, located in neighborhoods with higher per capita income, regulated by the Belo Horizonte City Hall with the participation of 5 (five) family farmers who face difficulties when it comes to required labor, the regularity of delivery and the quantity to be produced. The majority of the consumers were women between the ages of 30 and 54, with high schooling and monthly income, between 9 to 12 minimum salaries. Fairs are important channels for the commercialization of the organic production of family farmers and enable the proximity and establishment of trust relations between farmers and consumers mutually. / A partir do ano de 2002 foram instaladas 8 (oito) feiras org?nicas, em tr?s regi?es do munic?pio de Belo Horizonte ? MG. O trabalho tem como objetivo o levantamento do hist?rico, das caracter?sticas, do perfil dos agricultores familiares/feirantes e do perfil dos consumidores e poss?veis consumidores destas feiras. Procura-se tamb?m analisar os gargalos para a expans?o na produ??o e comercializa??o das feiras estudadas. O estudo foi realizado por meio de observa??es in loco e de entrevistas com o uso de question?rios semi-estruturados. Foram realizadas 214 entrevistas com os frequentadores das oito feiras. Al?m do question?rio aplicado aos consumidores, foram realizadas cinco entrevistas com os agricultores familiares/ feirantes com a utiliza??o de um outro question?rio e uma entrevista com o supervisor da Prefeitura Municipal de Belo Horizonte. Os resultados da pesquisa apontam para a exist?ncia de 8 (oito) feiras org?nicas, situadas em bairros com maior renda per capta, regulamentadas pela Prefeitura Municipal de Belo Horizonte com a participa??o de 5 (cinco) agricultores familiares que enfrentam dificuldades quando o assunto ? a m?o de obra necess?ria, a regularidade na entrega e quantidade a ser produzida. Os consumidores em sua maioria eram mulheres com idade entre 30 a 54 anos, com n?vel de escolaridade elevado e renda mensal da maioria dos entrevistados de 9 a 12 sal?rios m?nimos. As feiras s?o importantes canais de comercializa??o da produ??o org?nica dos agricultores familiares e possibilita a proximidade e o estabelecimento de rela??es de confian?a dos agricultores com os consumidores e vice-versa

Identiferoai:union.ndltd.org:IBICT/oai:localhost:jspui/1828
Date02 December 2016
CreatorsLAGE, Marcela Ferreira Rocha
ContributorsAquino, Adriana Maria de, Assis, Renato Linhares de, Aquino, Adriana Maria de, Espindola, Jose Ant?nio Azevedo, Faver, Leonardo Ciuffo
PublisherUniversidade Federal Rural do Rio de Janeiro, Programa de P?s-Gradua??o em Agricultura Org?nica, UFRRJ, Brasil, Instituto de Agronomia
Source SetsIBICT Brazilian ETDs
LanguagePortuguese
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis
Formatapplication/pdf
Sourcereponame:Biblioteca Digital de Teses e Dissertações da UFRRJ, instname:Universidade Federal Rural do Rio de Janeiro, instacron:UFRRJ
Rightsinfo:eu-repo/semantics/openAccess

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