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Marketingová studie využití vybrané technické památky / Marketing study of useage technical sights

This thesis analyzes the use of technical sights in tourism products in Tabor area. Is created a marketing plan for the reconstruction of selected technical sight (Křižík's power station) into a multifunctional cultural center. Based on the data are monitored financial results and possible sources of funding for this project and is suggested a strategy for future development.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:112542
Date January 2012
CreatorsŠTĚRBOVÁ, Radka
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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