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Previous issue date: 2013-10-21 / This study is about the institutional self-evaluation in Dimension 4, "Communication with Society", from the National System of Higher Education Evaluation SINAES, mandatory for all universities in Brazil. A multiple cases study was conducted with three institutions from Rio Grande do Norte, and the goal was to know how this evaluation is made, describing the concept for the evaluation of communication proposed by them, identifying controllers or emancipator aspects, categorizing methodological procedures and discussing the difficulties reported in the communication evaluation process. Coordinators of the institutions Evaluating Committees were interviewed and data categorized by means of qualitative content analysis. It was noted characteristics of the current controller, emancipator and hybrid designs in the three institutions for evaluation of communication, revealing the lack of a theoretical corpus that transits in accordance with the systemic perspective and epistemology of complexity from SINAES. It was found that the most frequently reported difficulties in the evaluation processes of communication are in the preparation stage, especially in the definition of indicators and tools and awareness work. The weakness in planning makes their own activities in the sector of communication become targets of assessment, forming goals poorly related with broader organizational goals. It was also concluded that the technical evaluation cannot override the issues associated with the broader issue of the complexity surrounding the assessment paradigm proposed by SINAES because contradictions and imperfections are part of the evaluation process and several references are current in the literature to support this view. Finally, it is said that objectives such as transparency and behavioral changes can rely on methodologies and techniques for research on the question of the construction of meaning / Esta disserta??o trata da autoavalia??o institucional na Dimens?o 4, Comunica??o com a Sociedade , do Sistema Nacional de Avalia??o da Educa??o Superior SINAES, obrigat?ria a todas as institui??es de ensino superior do Brasil. Realizou-se um estudo de m?ltiplos casos com tr?s institui??es do estado do Rio Grande do Norte, com o objetivo geral de conhecer como a referida avalia??o ? realizada, descrevendo o conceito para avalia??o da comunica??o proposto por elas e identificando aspectos controladores ou emancipat?rios, categorizando os procedimentos metodol?gicos empregados e discutindo as dificuldades relatadas no processo avaliativo da comunica??o. Os coordenadores das Comiss?es Pr?prias de Avalia??o das institui??es foram entrevistados e, os dados, categorizados por meio de an?lise qualitativa de conte?do. Percebeu-se caracter?sticas das correntes controladora, emancipat?ria e h?brida nas concep??es das tr?s institui??es para avalia??o da comunica??o, revelando a falta de um corpus te?rico constitu?do que transite em acordo com a perspectiva sist?mica e a epistemologia da complexidade do SINAES. Constatou-se que as dificuldades mais relatadas nos processos avaliativos da comunica??o encontram-se na etapa de prepara??o, principalmente na defini??o de indicadores e instrumentos e no trabalho de sensibiliza??o. A fragilidade no planejamento faz com que as pr?prias atividades do setor de comunica??o tornem-se objetivos da avalia??o, constituindo objetivos pobres e relacionados de maneira pouco significativa com metas organizacionais mais abrangentes. Concluiu-se tamb?m que o dom?nio t?cnico da avalia??o n?o pode sobrepor-se ?s quest?es associadas com o tema mais amplo da complexidade que envolve o paradigma da avalia??o proposta pelo SINAES, pois contradi??es e imperfei??es fazem parte do processo avaliativo e s?o diversas as refer?ncias atuais na literatura que sustentam essa vis?o. Por fim, comenta-se que objetivos como transpar?ncia e mudan?as de comportamento podem contar com metodologias e t?cnicas de pesquisa voltadas para a quest?o da constru??o de sentido
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/12227 |
| Date | 21 October 2013 |
| Creators | Souza, Rosana Curvelo de |
| Contributors | CPF:36936561420, http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4789466Z5, Sousa Neto, Manoel Veras de, CPF:36566721487, http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4789716A1&dataRevisao=null, Lima, Edmilson de Oliveira, CPF:01574766775, http://lattes.cnpq.br/2700716884947412, A?ez, Miguel Eduardo Moreno |
| Publisher | Universidade Federal do Rio Grande do Norte, Programa de P?s-Gradua??o em Administra??o, UFRN, BR, Pol?ticas e Gest?o P?blicas; Gest?o Organizacional |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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