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Shared mental models as a cultural phenomenon : fact or fiction? Using the card-sorting method to investigate the shared mental models of web users

Assignment (MPhil (Afrikaans and Dutch))--University of Stellenbosch, 2006. / ENGLISH ABSTRACT: In this study, the mental models of the target audience of the FACT web site (official
Stellenbosch University HIV/Aids web site) were investigated and compared with the
structure of the web site (representing the mental model of the expert). The target
audience were divided into six groups representing three different race groups (white,
coloured and black) and the two sexes (male and female).

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/1049
Date03 1900
CreatorsVorster, Lize
ContributorsDe Stadler, L. G., University of Stellenbosch. Faculty of Arts and Social Sciences. Dept. of Afrikaans and Dutch.
PublisherStellenbosch : University of Stellenbosch
Source SetsSouth African National ETD Portal
LanguageEnglish
Detected LanguageEnglish
TypeThesis
Format2105850 bytes, 1248662 bytes, 1 v. (various foliations) : ill. ; 30 cm, application/pdf, application/pdf
RightsUniversity of Stellenbosch

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