Principal objective of my authorized work has been to make analyse of retail´s opportunities and threat in section of quick high turnover goods in Strakonice. Information, which has been obtained, base on the analyse and observation, to write to the simulation software RetailOpportunitySim, to introduce screenplay of development and base on the results from the software to propose suitable actions for chosen retail´s subject. To calibrate the software was necessary to define the market geographically and define the real structure of the settlement. Survey was carried out and observations of the retail units on my chosen market. Scenarios were defined hypotheses were confirmed or rejected by software. The scenarios were applied to the retail unit Gastro.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:136867 |
| Date | January 2012 |
| Creators | BAJTOVÁ, Jitka |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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