The aim of this Master's thesis is to describe the creation of a marketing strategy with a practical example (a mountain guesthouse). The theoretical part of this thesis emphasizes the methodology and techniques of creating a marketing strategy which is then applied in the practical part. Special attention is paid to the application of theory from which the marketing strategy can be defined. The marketing strategy that has been formulated in the thesis is what will be recommended to the guest house as their future course of action.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:199704 |
| Date | January 2012 |
| Creators | Königová, Jitka |
| Contributors | Koudelka, Jan, Mojžíšek, Ivan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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