The analysis of the selected company is accomplished based on theoretical analysis in this diploma thesis. It is a medium-sized company offering services in the field of HVAC, refrigeration, air conditioning systems and extinguishing systems. The company has not accomplished analyses and strategic planning so far. Visions and targets of the company is particularized based on analysis of company. Concept of marketing strategy come from these visions and targets. This thesis should be the fundament for implementation of this strategic planning.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:254272 |
| Date | January 2016 |
| Creators | Hlavica, Tomáš |
| Contributors | Kasanová, Irena, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.002 seconds