The thesis titled Marketing planning construction firm engaged in design marketing plan construction company Mlatek. Based on marketing analysis determines the present situation of the company, analyzing its strengths and weaknesses and also detects threats and opportunities near future. By defining the marketing strategy determines how the achievement of corporate goals.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:227185 |
| Date | January 2015 |
| Creators | Kalina, František |
| Contributors | Buchalová, Jana, Dohnal, Radek |
| Publisher | Vysoké učení technické v Brně. Fakulta stavební |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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