The goal of my diploma thesis is to suggest new marketing strategy to company known for providing language courses abroad. The theoretical part involves a situational analysis of the internal and external environment of the company and the resulting outputs forming a SWOT analysis. The analysis of competition, organizational structure, human resources, product portfolio, pricing policy and communication are also included.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:200162 |
| Date | January 2013 |
| Creators | Preňková, Martina |
| Contributors | Procházková, Markéta, Putirková, Soňa |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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