The first part of the thesis is focused on the description of the specifics of business in culture, the division of types of innovation and the possibilities of financing cultural activities. In the second part of the thesis, the cultural object Kino Ševětín, its history, marketing communication, potential customers are introduced. Furthermore, there is described the situational analysis, which results in technical, strategic and product innovation. Subsequently, the possibilities of financing these innovations are described.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:394631 |
| Date | January 2019 |
| Creators | NOVOTNÁ, Kristýna |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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