This diploma thesis is focused on development of the international communication strategy for ŠKODA Care products based on results of markets researches and analysis of aftersales products portfolio and its communication by competing brands KIA and Hyundai.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:200157 |
| Date | January 2012 |
| Creators | Janda, Lukáš |
| Contributors | Novák, Michal, Kincl, Tomáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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