The master thesis deals with the topic of promotion of Slovak republic in the tourism industry. Its goal is to analyze the activities of Slovak tourist board from 2008 to 2013 in domestic and incoming tourism, including the detached offices abroad and at home. Subsequently it aims to come up with ideas that could lead to potential improvement of the situation in the future, making Slovak republic more visible as a final destination in the international tourism, increasing incoming tourism and supporting domestic tourism.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:196951 |
| Date | January 2012 |
| Creators | Tomanová, Veronika |
| Contributors | Mikeš, Jiří, Badinková, Klára |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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