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Expanzia českej firmy MEDICI-H na slovenský trh / Expansion of czech company MEDICI-H to Slovakia

The theme of this paper is to create strategy for czech company which would like to expand to foreign market. The whole project of expansion will be based on inner analysis of comapny, analysis of target market and analysis of competition. Moreover, the part of this project will consist of concrete technical and marketing steps to promote the presence of czech company on foreign market.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113778
Date January 2011
CreatorsValovčíková, Lucia
ContributorsFilipová, Alena, Zeman, Jiří
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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