The aim of this master's thesis is to created a business plan for a new project in area of retro furnishings. The thesis consists of two sections. The first being a theoretical part contains general principles and recommendations for compiling a business plan, deals with its structure and analyzes the individual points.In the practical part is created a business plan for the project. The structure and concent is based on the theoretical part. Among other things, the plan is focused mainly on the target market, marketing stratégy and financial plan. Main user of the business plan is the author of the thesis, which it will use for the project.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:207001 |
| Date | January 2015 |
| Creators | Nejedlý, Roman |
| Contributors | Habrmanová, Blanka, Müllerová, Jana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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