The study presents a business plan for a firm which offers fishing services. The study consist of a theoretical part and a practical part. In the theoretical section the small and medium enterprises are specified, especially the family business and there are characteristics of the form, structure and terms of the business plan. The practical section focuses on elaboration of the business plan for the particular firm. It includes description of all activities, market analysis, financial plan, SWOT analysis, break-even point analysis and potential risks. As a result the study provides an examination of a feasibility of the business plan.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:18155 |
| Date | January 2009 |
| Creators | Celbová, Monika |
| Contributors | Svobodová, Ivana, Srpová, Jitka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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