The thesis deals with the issue of support for small and medium-sized businesses in the Czech Republic focusing on one of the market-based forms of such support in terms of networking. Specifically, the work is aimed at reference networking, and describes it in detail using an example of its representative in the Czech market. Within its theoretical part, the work defines the concept of small and medium-sized business. Further it explains the concept of promoting entrepreneurship in terms of public and market support. In the framework of this distinction, examples of some of the forms of such support have been listed. On the example of Switzerland, local representative forms of public support of entrepreneurship have been presented and compared to those in the Czech Republic. Further, networking concept has been introduced, and some principles of its operation have been defined. Different kinds of networking have been described. In the practical part, functioning of reference networking in particular, has been described more in detail on the example of the company Business for Breakfast Česká republika s.r.o. Using a questionnaire survey among the members of this concept, its benefits for both the members of the concept, as well as for the state budget have been investigated. The analysed benefits are examined in terms of both budget revenues, as well as in terms of cost savings. Fields of business, for which reference networking seems to be most beneficial, have been mentioned. In the end, benefits of representative public forms of business support with reference marketing have been compared. The study has confirmed that reference networking is an effective form of market-based support for small and medium-sized businesses, and has a positive impact on both the state budget, as well as on creating a favourable business environment in the Czech Republic. Despite public forms of business, these benefits are demonstrable and measurable.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:264387 |
| Date | January 2015 |
| Creators | Pelikánová, Šárka |
| Contributors | Vostrovská, Zdenka, Bartůsková, Lucia |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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