This thesis draws on the framework of dynamic capability (DC) in an effort to make sense of how small and medium scale enterprises (SMEs) use mobile apps in Lagos, Nigeria. There exists significant knowledge regarding the application of the DC framework in large firms but its application in smaller organisations has scarcely been researched. The knowledge of how SMEs use mobile apps is important at this time because it could help these SMEs compete favourably, despite unpredictable environments.
Based on pragmatic philosophy and a mixed-methods research approach, the research was conducted in two phases. The first phase of the research used qualitative methods to identify the absorptive, adaptive and innovative capabilities of SMEs in Lagos with a view to discover the extent to which mobile apps are used as enablers and/or drivers of these capabilities. The findings from 20 SMEs identified 15 DC constructs whose impact on SMEs could be enhanced using appropriated mobile apps. The SMEs manifest adaptive capabilities, mainly through using appropriated mobile apps. The SMEs manifest adaptive capabilities, mainly through customer feedback and referrals, and demonstrate absorptive capabilities through the repackaging and repricing of their goods and/or service offerings. The innovative capabilities of SMEs became evident through the imitation and adaptation of offerings.
The second phase of this research surveyed 1 162 SMEs in Lagos in an effort to validate the identified constructs through quantitative methods. Descriptive statistics of survey responses affirm the use of mobile apps by SMEs and it also indicated the underutilisation of mobile apps as a DC enabler. Further analysis, using covariance-based structural equation modelling (SEM) techniques and confirmatory factor analysis (CFA), explored the fitness of a conceptual SME model. The model assembled seven latent variables namely: mobile app usage, adaptive capability, absorptive capability, innovative capability, opportunity sensing ability, opportunity shaping ability and opportunity seizing ability. Subsequently, 15 hypotheses aimed at understanding the relationships between the variables were developed. The findings from the quantitative analysis revealed that mobile app usage increases the adaptive, absorptive and innovative capabilities of SMEs. The results failed to establish a direct relationship between mobile app usage and opportunity sensing, shaping and seizing abilities. Furthermore, the use of the adaptive capability in taking advantage of opportunities could not be generalised in SMEs’ context.
The research findings imply the existence of an untapped potential as far as the use of mobile apps by SMEs in Lagos is concerned. The findings suggest that SMEs in Lagos respond to opportunities by becoming innovative and they seldom exhibit innovation in order to create opportunities. Based on the heterogeneous nature of SMEs, it is difficult to suggest a clear-cut narrative as to how all SMEs should employ mobile apps to create and maximise opportunities. However, mobile apps could induce creativity when developed and applied to the contextual requirements of SMEs.
The outcome of this research reflects a multidisciplined research experience. The study contributed to IS through the creation of a model for investigating mobile app usage by organisations from a DC perspective. The conceptual model designed in this study could be adapted to investigate the way in which mobile app usage influences organisations in other contexts. The study contributed to the area of Information Systems by revealing the application of the DC framework to SMEs in contrast to the usual practice of researching DC with large organisations in mind. This research work suggests implicit ways of enhancing SMEs which could aid policy makers.
This study was limited in that it gathered data from SMEs in Lagos alone as Lagos represents the commercial centre of Nigeria. Considerations for future research include the comparison of DC of large and small organisations in Lagos to examine if similarities and/or contrasts exist. Furthermore, due to the evasive and heterogeneous nature of SMEs, it would be beneficial to delimit future research on SMEs along specific domains of interest. / Iqoqa
Lolu cwaningo lususelwa ohlakeni lokuthiwa ngamandla aphilayo (dynamic capability [DC]) emzameni wokuba umuntu aqonde ukuthi amabhizinisi amancane namaphakathi (ama-SME) awasebenzisa kanjani ama-apps ahanjiswayo eLagos, eNigeria. Lolu lwazi lubalulekile ngoba lungasiza la mabhizinisi ukuba ancintisane namanye ngokunempumelelo, noma izimo akuzo wona zingaqondakali kahle.
Ucwaningo lwenziwa ngezigaba ezimbili. Isigaba sokuqala sahlonza ama-DC ama-SMSE eLagos, ngenhloso yokuthola ukuthi ngabe ama-apps ahanjiswayo asetshenziswa kangakanani ukukhuthaza kanye/noma ukuqhubela phambili la mandla aphilayo. Okwatholakala kuma-SME angama-20 kwaba ukuhlonzwa kwezinhlelo zama-DC ithonya lazo kuma-SME elalingase liphakame ngokusebenzisa ama-apps ahanjiswayo afanele. Ama-SME afakazela ama-DC ikakhulu ngokushiwo ngamakhasimende nalabo abathintiwe, nokuba kubonakale ngokuba impahla ekhishwayo ipakishwe kabusha, ifakelwe intengo entsha, noma kube yimpahla engukulingisa eyokuqala noma ilungiswe ifane neyokuqala.
Ibanga lesibili lalolu cwaningo lwahlola ama-SME ayi-1 162 eLagos ukuzama ukuqinisekisa ngezinga lezinhlaka ezihlonziweyo. Izimpendulo ezavezwa ucwaningo zakwesekela ukusetshenziswa ngama-SME kwama-apps ahanjiswayo, zakhomba nokuthi awasetshenziswa ngokugcwele ama-apps ahanjiswayo njengokunika i-DC amandla. Okunye ukuhlaziya kwakhombiisa ukuthi ukusebenzisa ama-apps ahanjiswayo kwakungasiza ama-SME ngokwandisa amathuba awo. Nokho phela ukusebenzisa amathuba avelayo kwakungeke kwenzeke yonke indawo kuma-SME. Okuvezwa ucwaningo kukhombisa ukuthi kukhona ukusizakala okukhulu okungakafinyelelwa kukho mayelana nokusetshenziswa ngama-SME kwama-apps ahanjiswayo eLagos.
Ucwaningo luphonsa itshe esivivaneni enkundleni yezinhlelo zokusebenza ngezolwazi ngokwembula ukusetshenziswa kohlaka lwe-DC kuma-SME uma kuqhathaniswa ngokuphambene nalokhu, okungukucwaninga okwejwayelekile nge-DC ezinhlanganweni ezinkulu. Lolu cwaningo luveza izindlela ezingekho obala zokuthuthukisa ama-SME, okungaba usizo kulabo ababhekene nokusungula imigomo yezwe. / School of Computing / Ph. D. (Information Systems)
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:unisa/oai:uir.unisa.ac.za:10500/25269 |
| Date | 02 1900 |
| Creators | Owoseni, Adebowale Oluropo |
| Contributors | Twinomurinzi, Hossana |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Format | 1 online resource (146 leaves) : illustrations (chiefly color), graphs (chiefly color) |
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