A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management specialising in Entrepreneurship and New Venture Creation
Johannesburg, 2016 / The establishment and growth of informal traders in South Africa have been attributed with a considerable need and desire for these informal economies to achieve economic growth, create sustainable entrepreneurial opportunities, assist with employment opportunities, etc. A number of factors have an impact on how these informal traders can become competitive and formalised, and one of these enablers is the influence of ICT interventions by informal economies to improve business performance.
The purpose of this research was to establish the perceived relationship between the influence of ICT usage by informal traders and the perceived impact on business performance. The intended objective was to assess whether the perception of ICT adoption by informal traders had a positive or negative business performance outcome.
The research methodology adopted was a quantitative approach, which was guided by a positivist paradigm. The population targeted were informal traders in the Sandton region of Johannesburg, South Africa. A questionnaire was distributed to gather data.
The influence of ICT and the perceived impact within informal traders in the Sandton region revealed some findings consistent with existing literature. It was the overall accepted perception that ICT adoption has a perceived positive impact on business performance, including but not limited to market share, products, and customer service, as measured in the research.
A deeper analysis is required to understand why the respondents in the research overwhelmingly state that the influence of ICT adoption has a perceived positive impact on performance, market share, and product and customer service. / MT2016
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:wits/oai:wiredspace.wits.ac.za:10539/21510 |
| Date | January 2016 |
| Creators | Chetty, Nirindra |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Format | Online resource (xiii, 126 leaves), application/pdf |
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