The goal of this thesis is to analyse the business opportunities in Libáň and propose a new business plan, which in this particular town is missing and has the potential to succeed. The thesis is divided into two parts. The theoretical part deals mainly with small and medium sector companies and prerequisites for a successful business. There are also explained the terminology attaching to the business and the business plan. The practical part consists of a business plan of the language school in a small town. The plan also contains of a detailed description of services offered, location and competitive environment as well as marketing and financial plan. At the end of the document are evaluated risks and prospects of the plan.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:136238 |
| Date | January 2011 |
| Creators | Humlová, Anna |
| Contributors | Drozen, František, Šípek, Ladislav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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