This diploma thesis deals with the contribution of snowboarding to the development of tourism in the Giant Mountains and possibilities of further development in this area. The theoretical part defines tourism and its importance, administrative division and characteristics of tourist region of the Giant Mountains, and describes history of snowboarding and its environmental aspects. This part then outlines positive effects of snowboarding on the development of tourism and offers description of related development projects implemented in this area. The practical part first offers a questionnaire survey evaluating the quality of ski resorts and services in the Giant Mountains. The results are presented in the form of graphs and verbal comments. Then, the cluster analysis is conducted. The analysis divides ski areas into clusters based on selected indicators. Subsequently, the previous findings are summarized within the SWOT analysis which offers the evaluation of ski resorts, finds their deficiencies and new opportunities for further development. The empirical part complements the theoretical part which is based on thematic literature review. The conclusions of the thesis contain the author's formulation of specific recommendations for further development of the tourism in the Giant Mountains.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:363020 |
| Date | January 2016 |
| Creators | Boháčová, Monika |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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