The present research examined how daily experiences of intergroup contact through social interaction (direct contact) and exposure to outgroups in media (media contact) facilitate improvements in intergroup attitudes. A longitudinal diary study was conducted whereby participants indicated the amount of direct contact and media contact they had each day, as well as their intergroup attitudes. Results indicated that direct contact and media contact both independently predicted improvements in intergroup attitudes. For direct contact, but not media contact, this relationship was moderated by the perceived negativity of the contact. Time-lagged analyses indicated that direct contact on a given day predicted improved intergroup attitudes on a subsequent day above and beyond direct contact on that day, but that media contact has little or no residual impact. This suggests that although media contact and direct contact may both be effective at promoting more positive intergroup attitudes, direct contact may have a more lasting impact.
| Identifer | oai:union.ndltd.org:TORONTO/oai:tspace.library.utoronto.ca:1807/42921 |
| Date | 28 November 2013 |
| Creators | Sharples, Amanda |
| Contributors | Page-Gould, Elizabeth |
| Source Sets | University of Toronto |
| Language | en_ca |
| Detected Language | English |
| Type | Thesis |
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