In recent years, there has been a growing need and popularity for sustainable development as well as research within the field. One of the research fields within sustainability is corporate social responsibility (CSR), i.e., how organizations act and commit to sustainable endeavours that benefit the immediate environment. CSR research on the meso- and macro-level has been studied extensively since the last century, but the subfield of micro-level CSR research is quite underdeveloped and has only in the last few years obtained popularity (Aguinis & Glavas, 2012). Micro-level CSR research focuses on stakeholders associated with an organization (customers and employees) and examines how organizations ought to conduct CSR initiatives so that these stakeholders become engaged with them. Within micro-level CSR research, scholars have examined how to increase employees' engagement with CSR, how employees' perception of CSR could be influenced by different mediators, amongst others. A recent study by Hejjas et al. (2019) examined how organizational culture might influence employees' engagement and perception. Hejjas et al. (2019) concluded that future research ought to examine subcultures' potential influence on employees' perception and engagement with CSR, which this thesis attempts to do. To examine subcultures' potential influence on employees, the thesis makes use of interviews because of the current Covid-19 pandemic, together with prior research advocacy for qualitative research in the field of micro-level CSR research. The dissertation found elements that have given insight and understanding that would suggest that subcultures do have an influence on employees' perception of CSR as well as their engagement with the concept. The author argues that it is due to factors such as subcultures' decision-making power, their geographical location, the heterogeneity of employees, amongst others. Lastly, the thesis advocates for future research within a similar subject when the pandemic is over and with an observational methodology as prior research recommends it when examining cultures.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:sh-46559 |
| Date | January 2021 |
| Creators | Ylipukki, Henrik |
| Publisher | Södertörns högskola, Företagsekonomi |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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