The diploma thesis deals with Citibank internet marketing analysis. The main goals of the diploma thesis are to identify strenghts and weaknesses of Citibank internet presence and to recommend development changes. These will be achieved mainly by performing analysis of web sites accessibility and usability, PPC advertising, search engine optimalization and social media marketing. Secondary goal is to evaluate internet marketing usage across the czech banking market which will be based on results of performed analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72719 |
| Date | January 2010 |
| Creators | Rytíř, Jan |
| Contributors | Stříteský, Václav, Štědroň, Bohumír |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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