Nowadays, social media are the current trend and more and more companies are implementing social marketing strategies. The thesis discusses the potential, opportunities and advantages of social media. Special focus is on the specifics of marketing in the tourism and travel industry. The goal of this thesis is to analyze and to assess the true potential in order to form recommendations aimed for the involved tourism and travel businesses.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124592 |
| Date | January 2011 |
| Creators | Lebedová, Barbora |
| Contributors | Vaško, Martin, Valentová, Jana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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