This thesis aims to analyze the situation on the field of public business and social networks in the world and Czech Republic. It represents the types of software designed for implementation in a business environment and subsequent processing of the relevant data obtained from these networks. The second part focuses on the area of the Public Relations in the local business environment, identifying opportunities for evaluating the contribution for the company and discusses how PR links with emerging trends of everyday use of virtual social networks in companies and in corporate environments.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:74923 |
| Date | January 2010 |
| Creators | Vilčko, Vincent |
| Contributors | Molnár, Zdeněk, Svoboda, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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