Return to search

Analýza CSR společnosti T-Mobile Czech Republic,a.s. / Analysis of CSR activities of T-Mobile Czech Republic, a.s.

The Master's thesis deals with a question of corporate social responsibility. The thesis is divided into two main parts. The theoretical and methodological part explains main terms related to CSR, introduces important organizations oriented on CSR and describes standards of corporate social responsibility that can be followed. The first part is also supplemented with interesting data gained in public opinion research on the theme of CSR and its public perception. In the practical part, there are analyzed CSR strategies of two companies: T-Mobile Czech Republic, a.s. and IBM Czech Republic, spol. s r.o. Individual activities are classified into three basic pillars of corporate social responsibility. Approaches of these two companies are compared and in the conclusion of the thesis there are recommended steps to make corporate social responsibility of the two companies more effective.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:74232
Date January 2010
CreatorsJežková, Ivana
ContributorsMikeš, Jiří, Ladmanová, Monika
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.0019 seconds