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Streamingtjänsternas inverkan på det linjära TV-tittandet : En undersökning om tittandemönster och värdet i tillsammanstittande

The purpose of this essay is to study whether streaming services has made a difference in the act of viewing linear TV together with others. The methods used in the research are: a focus group performed with six people, an email-interview with an expert in TV and a general survey used to define the user groups. The results shows that streaming services has had an impact on viewing patterns and also contributed with new ones. The Swedish consumer is more likely to use streaming services everyday except for Fridays, which can be attributed to a tradition called Fredagsmys (friday cosiness), co-viewing primetime TV on Fridays. Co-viewing TV is also affected by streaming services according to our studies, but not nearly as much as the viewing behaviours. We’re using a theory called Diffusion of Innovation to explain the usage of streaming services and why it has not been adopted by everyone as their main platform for viewing media.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:sh-32119
Date January 2016
CreatorsThor, Christoffer, Otterstål, Fredrik
PublisherSödertörns högskola, Medieteknik, Södertörns högskola, Medieteknik
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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