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A community-based social marketing campaign to green the offices at Pacific University recycling, paper reduction and environmentally preferable purchasing /

Thesis (Ph.D.)--Antioch University, 2007. / Title from PDF t.p. (viewed August 1, 2008). "A dissertation submitted to the Ph.D. in Leadership and Change program of Antioch University in partial fulfillment of the requirements for the degree of Doctor of Philosophy October 2007."--from the title page. Advisor: Dr. Jon Wergin. Keywords: community-based social marketing, recycling; paper reduction, environmentally preferable purchasing, higher education, behavior change, mixed method study, greening Includes bibliographical references (p. 196-204).

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/237202673
Date January 2007
CreatorsCole, Elaine Janet.
Publisher[Yellow Springs, Ohio] : Antioch University,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceConnect to resource online.

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