This study sheds light on sustainable social entrepreneurship by investigating the main motivators of rural entrepreneurs to start and continue in their businesses beyond financial gain. In this paper, case study design with local entrepreneurs and organizations from two different countries: Sweden and Palestine, was used as the unit of analysis. In order to unleash more creativity, the author adopted iterative abductive thinking, which allows the researcher to go back and forth between theories and empirical data. Systematic review approach in reviewing the literature was used as the research purpose and questions are clearly defined in the research. Guided and semi-structured interviews were employed to collect empirical data. "Initial coding" was used for data analysis, allowing the author to identify themes and thus perform complete research. Rural entrepreneurs' motivations are heavily focused on achieving sustainable development. Sustainable entrepreneurs recognize the significance of creating businesses that are good for the environment and benefit their communities. While financial gain is still one of the most important factors they seek when starting businesses in order to survive and continue to achieve social and environmental benefits, the extent varies depending on several factors such as the entrepreneur's level of involvement in entrepreneurship, their backgrounds, resources availability, policies, and support. The journey is still full of challenges and difficulties, and much support from government agencies and communities is required. However, there is a growing awareness among these parties about the significance of understanding and supporting rural entrepreneurs on their path.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-110085 |
| Date | January 2022 |
| Creators | Thuwabah, Samah |
| Publisher | Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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