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When Does Brand Matter? An Empirical Examination of the Roles of Attachment, Experience, and Identity within Consumer-Brand Relationships

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1. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1275917499

Identifer	oai:union.ndltd.org:OhioLink/oai:etd.ohiolink.edu:ucin1275917499
Date	03 August 2010
Creators	Ewing, Douglas R.
Publisher	University of Cincinnati / OhioLINK
Source Sets	Ohiolink ETDs
Language	English
Detected Language	English
Type	text
Source	http://rave.ohiolink.edu/etdc/view?acc_num=ucin1275917499
Rights	unrestricted, This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.