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Cause-related marketing partnerships an application of associative learning theory principles for both short and long-term success for the brand /

Thesis (Ph.D.)--Southern Illinois University at Carbondale, 2007. / Adviser: John Fraedrich. Includes bibliographical references.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/248325871
Date January 1900
CreatorsThomas, Michael L.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
Sourceonline access from Digital Dissertation Consortium

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