by Jeremy Chung-lai Pong, Brenda Margaret Wai-ming Ko. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaf 45). / ACKNOWLEDGEMENT --- p.i / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.iv / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Definition --- p.1 / Classical View --- p.2 / Contemporary View --- p.3 / Practical View --- p.4 / Chapter II. --- OBJECTIVES OF THE PROJECT --- p.7 / Background of Hong Kong Companies --- p.7 / Empirical Studies of CSR --- p.7 / Chapter III. --- RESEARCH PLANNING --- p.9 / Chapter IV. --- RESEARCH METHODOLOGY --- p.12 / Questionnaire Design --- p.12 / Pilot Run --- p.14 / Distribution of Questionnaire --- p.14 / Chapter V. --- RESULTS --- p.16 / Company Profile --- p.16 / Interpretation of CSR --- p.17 / Introduction of CSR --- p.19 / Extent of CSR Knowledge --- p.20 / CSR Awareness and Activities Undertaken --- p.21 / Analysis under the Pyramid Model --- p.24 / Perceived Customers Support on CSR --- p.28 / Comparison of Responses between Top Management and Middle Management --- p.29 / Comparison of Ideals and Actions --- p.35 / Chapter VI. --- CONCLUSION --- p.36 / APPENDIX --- p.40 / BIBLIOGRAPHY --- p.45
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_319089 |
| Date | January 1993 |
| Contributors | Pong, Jeremy Chung-lai., Ko, Brenda Margaret Wai-ming., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, v, 45 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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