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Brand-led participatory campaign engagement in social media. A case study of the #KRAMKALAS campaign by Marabou in Sweden.

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1. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-304080

Identifer	oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-304080
Date	January 2016
Creators	Katsitadze, Anna
Publisher	Uppsala universitet, Medier och kommunikation
Source Sets	DiVA Archive at Upsalla University
Language	English
Detected Language	English
Type	Student thesis, info:eu-repo/semantics/bachelorThesis, text
Format	application/pdf
Rights	info:eu-repo/semantics/openAccess